1. Does it speak Danish — properly?
Many global tools are built English-first. They can translate, but the result often sounds clumsy in Danish, and your customers notice. Check whether the assistant replies fluently in Danish and automatically switches to the customer's language if they write in English or another language. You should only have to maintain your knowledge in one place — not write a version per language.
2. Where is your data processed?
When customers write to your chatbot, their data is processed by the service and its providers. For Danish businesses that means GDPR. Check where primary data is hosted, which subprocessors are used, whether data can be transferred outside the EU/EEA under appropriate safeguards, and whether conversations are used to train models. Also ask for a data processing agreement.
3. Can a human take over?
An AI can't answer everything — and shouldn't guess. The key question is: what happens when it can't help? A good solution says so honestly and hands the conversation over to you, ideally with a notification on your phone, so you don't lose the customer. A plain chatbot with no handover leaves the customer in a dead end.
4. How hard is it to get started?
Some tools require you to be technical. Check whether setup is: create an account, add your knowledge, paste one line of code. Does it work on WordPress, Shopify, Wix and ordinary websites without a plugin? And can you get help with setup if you'd rather not tinker with it yourself?
5. What does it cost — and is there a lock-in?
Look for simple, predictable pricing with no lock-in period, and a free plan so you can see real conversations before you decide to upgrade. Pay attention to the cap on the number of answers per month, so you are not surprised. Read more in our guide to what an AI chatbot costs.
Where do the global tools fit — and where don't they?
Tools like Chatbase and Intercom are strong and well-built, especially for larger, English-speaking businesses. But for a small Danish business they often fall short on exactly Danish language, transparent data handling and simple human handover — the three things that matter most locally. That is precisely the gap JyskHub is built to fill: Danish-first, European data protection by design and handover to you built in.
The easy way to decide
Try the assistant yourself. On jyskhub.dk you can ask the chat a question right now — it is the same product your customers would meet. That says more than any feature list.
FAQ
What's best for a small Danish business?
It depends on your needs, but for most small Danish businesses Danish language, transparent data handling and human handover weigh heaviest. Global tools are strong, but often English-first; JyskHub is built Danish-first with European data protection requirements in mind.
Can I move from another chatbot to JyskHub?
Yes. You add your knowledge (services, prices, frequently asked questions) and paste one line of code on the website. If you'd rather have help, we'll set it up for you.
How do I know if it's good enough for my customers?
Use the free plan and see real conversations before you decide to upgrade. You can also try the assistant directly on jyskhub.dk.