Short answer

For a small business, a usable AI assistant typically costs between 0 and 800 DKK a month. Free tools exist, but they are often limited, English-only and without the option for a staff member to take over. JyskHub has a free plan with no expiration date and no payment card required. Paid plans start at DKK 299 per month.

What drives the price?

Four things decide what you end up paying:

  • Number of answers per month. The more traffic, the more AI replies. Most providers set a cap per plan.

  • Language. Can the assistant reply to customers in Danish — and switch language automatically? Many cheap tools are English-first.

  • Human handover. Can a staff member take over the conversation when the AI can't help? It usually costs more, but it saves the difficult customers.

  • Where your data is processed. Solutions with EU data processing and GDPR in order sometimes cost a little more — but it matters for Danish businesses.

Free vs. paid — what's the difference?

Free chatbots are great for testing the idea. But the hidden costs show up fast: a limited number of answers, no Danish support, ads for the provider in the widget, and usually no way to capture leads or hand over to a human. For a business that actually loses customers after hours, the few kroner a month are quickly earned back on a single extra booking.

When does it pay off?

Do the simple math: what is a customer worth to you? A hairdresser, a clinic or a webshop often loses customers who write in the evening and get no answer. If the assistant captures just one customer a month you would otherwise have lost, it has paid for itself many times over. That is why the price is rarely the most important thing — the answers and the reliability are.

What does JyskHub cost?

JyskHub has four simple plans with no lock-in: a free plan with no expiration date, then Start at 299 DKK, Pro at 599 DKK and Business at 1,499 DKK a month. You can cancel or switch plans anytime, and no payment card is required on the free plan. The assistant replies in the customer's own language, uses European infrastructure for primary service data where possible, and hands the conversation over to you when a human is needed.

FAQ

Are there free AI chatbots?

Yes, but they are usually limited: few answers per month, English-first, no human handover and often ads for the provider. They are fine for testing, but rarely enough for a business that wants to capture customers after hours.

Is there a lock-in on a subscription?

With JyskHub there is no lock-in. The subscription is monthly and you can cancel anytime — the plan runs until the end of the month.

Do I have to pay to try it?

No. JyskHub has a free plan with no expiration date and no payment card required, so you can try it for as long as you like before upgrading.